Beauty & Wellness Briefing: Inside Beauty Brand Ulta’s first-ever Diversity Week
This article was reported on — and first published by — Digiday sibling Glossy. This week, I offer a fly-on-the-wall look at what diversity and inclusion mean at Ulta Beauty. Following George Floyd’s...
View ArticleBeauty & Wellness Briefing: How beauty brands are responding to the ‘Great...
This article was reported on — and first published by — Digiday sibling Glossy How we work and how we should work have become critical discussion points across industries. This week, I’ll be looking...
View ArticleWhy beauty brands are responding to the ‘wellness’ great awakening
When Barbara Close founded her holistic health beauty company Naturopathica back in 1995, goop was considered slime, charcoal was for the grill and cannabis was for 4/20. “When I opened Naturopathica,...
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How South Asian and Middle Eastern influencers are changing the beauty industry
When beauty creator and influencer Deepica Mutyala started making YouTube videos nearly three years ago, her original goal was to offer beauty advice and tips to South Asian women. “I assumed there...
View ArticleWhy cannabis-based beauty and personal care products are suddenly everywhere
When serial beauty entrepreneur Melissa Jochim, formerly of ingredient-focused lines Blossom Organics and Juice Beauty, decided she wanted to launch a cannabis-based skin-care product line as her next...
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Vogue melds editorial and e-commerce with launch of new sub-brand VogueWorld
Condé Nast continues to pull different levers to succeed in today’s rapidly changing digital media climate. Condé Nast recently announced it will be implementing subscription paywalls for all of its...
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Rent the Runway launches first-ever pop-up at SXSW with West Elm
Rent the Runway is heading to SXSW. For its first-ever activation at the film, interactive and music festival, Rent the Runway has partnered with West Elm. To debut the brand’s expansion into the home...
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Why beauty companies are making a play for SXSW
When SXSW visitors walk through L’Oréal’s interactive “Know Your Skin” exhibit between March 8 and 11, they will immediately receive a free kit from biotech company uBiome. On the spot, attendees will...
View ArticleSleep patches, meditation and Goop: Wellness has arrived at SXSW
Walking into the Wellness Expo, happening all weekend during this year’s SXSW festival in Austin, means you could stumble onto a veritable bevy of of-the-moment woo-woo happenings. At the Miraval...
View Article‘We see this as an education opportunity’: CBD brands take SXSW
In Austin this week, guests have their choice of CBD-infused Moscow mules, old fashioneds, or gin and tonics, all available for a taste right before a group yoga class led by L.A.-based yoga instructor...
View ArticleThe everything elixir: Why CBD is everywhere
From the seemingly obvious (inflammation, pain relief, sleep) to those a little weirder (lash thickness and gut health), CBD has become another cure-all for every possible ailment one could face. Lip...
View Article‘Close to real-time moderation as we can’: Inside Walmart’s growing TikTok...
This article was reported on — and first published by — Digiday sibling Glossy. Nearly all companies and industries value TikTok as a necessary channel for sales and engagement now, and one of its...
View ArticleHow beauty brands are confronting the reality of providing abortion access
This Beauty & Wellness Briefing was first reported on, and published by Digiday sibling Glossy. As Americans confront a post-Roe world, organizations are rushing to assert their stances and...
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How L’Oreal is balancing data and consumer trust
For L’Oréal USA vp of marketing, Sivonne Davis, data is the most exciting part of the modern marketer’s job — but it begins with trust. “There is a huge opportunity to have a customized, personalized,...
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Digiday’s guide to what’s in and out at SXSW 2019
SXSW is still all about the tacos and tech, but the annual conference for tech, film and music still has some notable new features and appearances. For one, Austin now has electric scooters, so SXSW’s...
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